Shell Chair
The winning design of Metaproject 13, which is set to be put into production with Lazzoni, a prestigious furniture brand known for its global presence, has truly captivated the attention of design enthusiasts and industry professionals alike.
“We like design that is clear, simple, and enduring.
That is what timelessness means in design.”
-Massimo Vignelli
Metaproject
The term “Metaproject” is used to suggest a thematic umbrella referring to an industry partnership which places the student output into a global venue. In keeping with the Design is One philosophy espoused by the Vignelli Center for Design Studies, Metaproject aims to encourage students to produce design that is “semantically correct, syntactically correct, and pragmatically understandable, but also visually powerful, intellectually elegant and timeless”.
Lazzoni - Metaproject Partner
High end furniture designer and manufacturer
Based in Turkey with showrooms around the globe
Italian style furniture
4th generation family owned company
Descended from the Laz tribe, hence the name
Lazzoni Brand
Design Considerations
• Lazzoni & Vignelli Aesthetics/philosophy
• Seating Ergonomics
• Materiality
• Environmental impact
• Shipping and Production
Project Brief
Humans of all ages and cultural backgrounds have an intimate relationship with seating products. In partnership with Lazzoni, you’ll develop a unique seating solution based on the Lazzoni brand, the Vignelli Ethos, and your own relationship with seating.
Concepts + Prototype 1
Prototypes 1.5 + 2
Prototype 3
Final Model - 1/6 Scale
Metaproject 13 - NYC Design Week
View of storefront with metaproject graphics, Madison Ave NYC
(photo credit -Elizabeth Lamark)
Lazzoni CEO, Efe Kababulut announcing Dylan Malone’s Shell Chair first place
(photo credit -Elizabeth Lamark)
Dylan with Efe, Rebecca Harris (2nd place) and Josh Owen (Professor and Designer-pictured right)
(photo credit -Elizabeth Lamark)
